It Won’t Happen To Me
That is the premise as to why many people are hesitant in purchasing insurance or planning for major catastrophes. Yet we do. We buy, perhaps reluctantly: Life, Home, and Car insurance in addition to many other types, to cover the “un-expected.”
When we become parents we go out and purchase Baby Monitors so we can watch our children sleep to make sure nothing goes wrong. This is because we are loving and caring parents, grandparents and caregivers.
YET… when it comes to purchasing a device to alert us that a child or pet may be left in the car, we just will not invest in that… because we are loving and caring caregivers with the perspective that “it will never happen to me.” Studies show that less than 5% of consumers surveyed would actually buy a device, or use some sort of reminder for the specific reason: “I would never forget my child or pet.”
Every year we lose an average of 32 children and a countless number of pets due to heatstroke caused by a caregiver leaving a child or pet in a car. It is true some may do it knowingly with the forethought of, “I will only be a few minutes,” which may turn into many minutes. Others may be irresponsible (yet I have another name for them), but the majority of the cases result from responsible caregivers whom are distracted or in a state-of-mind where they simply, and unfortunately, forgot. We have had this occur to Firemen, Policemen and Lawyers, so it really can happen to anyone.
So why not invest $2.00 to have a reminder on our homes or office doors to help prevent this?
We are a society built on reminders, from to do lists, post-it notes all over our desks, digital phone reminders, etc. Whether at work or at home we depend on reminders to help us remember a lot of tasks, so why not this?
Today many companies working to solve this problem, including BabySav, expect the caregiver to take some responsibility and invest in a solution. Yet BabySav recognizes in most cases this will not happen, at least not in large enough numbers to make a significant difference. This is why the focus needs to be on where caretakers are going once they exit the vehicle: to stores, offices, etc. The more locations that these stickers are placed, the more the emphasis there will be on awareness, which can help to eliminate this situation.
BabySav is working with retailers and businesses across the country to establish new precedents and have this iconic sticker placed on the entrances to buildings and offices, on shopping carts, and eventually as push notifications so that they are seen every day. Much like a stop sign, BabySav labels will become a subconscious awareness creating a response to not forget, for any reason.
Until caregivers accept that it could happen to them we need to be solving this from a different perspective, which is what BabySav is focused on.
Though a sticker may seem simplistic it brings the attention and awareness needed. In time BabySav will have other technological solutions that again will help solve this without the caregiver needing to have an APP, or to install or maintain a device. Because as stated by US Department of Transportation, National Highway Safety Administration in a July 2015 report:
Functional Assessment of Unattended Child Reminder Systems:
“Some of the products evaluated required more user interaction than others. Some required user actions that, if not completed, would lead to the system not functioning properly.”
All of the solutions identified in the graphic above are needed to give full coverage and protection. As mentioned above, there are gaps in each. BabySav is the one solution that will help fill those gaps while complimenting each of the other sectors to help solve the solution as a whole.
There is NO reason we should lose another child or pet due to our busy lives or distractions. These children are the future and need to have the opportunity to demonstrate what they can bring to this world.
Let’s make 2017 a death free year!!!!!!